Client: Clorox
Project: Greenworks facebook application
Role: Art Direction and Design
Develop a consumer activation platform for Green Works that: Drives Trial, Educates, Empowers & Engages Moms, ultimately inspiring them to take smart and simple steps to protect their home.
Introduced the first 4 part webisode series and facebook app designed to empower mom with simple ways to make the home healthier, cleaner, and greener – herself: Green It Yourself.
In the series, Green Works showed mom how to detox four different rooms through digitally enhanced webisodes, customizable tools, and ongoing conversation and content. We turned the viewing experience into a doing experience – giving mom the resources and rewards for reaching her healthy goals.
In each 3‐to‐5 minute webisode we eco‐evolved one room of real family’s home. To emphasize the fact that anyone could Green It Themselves, every webisode showed speed and effectiveness – qualities that were also showcased by the Green Works products themselves.
After viewers watched the webisode, they were able to use our GIY tool to create their own project while gaining a change to win great prizes through a sweepstakes entry.
Users were able to save their projects, print out shopping lists and view additional How To video content.
Utilizing the relationship with the brand we were able to cross promote products throughout the series and online through the shopping lists and prize packs.
Pepperidge Farm | Coke | Amazon | XBOX | Clorox - GIY | Dasani - Photosynthesis | Ford Focus | Social | Misc.