Client: Pepperidge Farm
Project: Holiday Website and video
Role: Art Direction and Design
How could Pepperidge Farm leverage the Ginger Family holiday SKU to delight consumers and encourage them to share their personal creations and stories.
Brought to life the “Baking with Care” platform with a fun & playful holiday theme around the Ginger Family product. We built a website experience for Pepperidge Farm which allowed people to create a cookie house or share their holiday baking story for the chance to win 10,000.
We partnered with Habitat for Humanity to have PF donate to support their mission to end poverty housing.
The site included a How-To video to teach viewers how to make their own Pepperidge Farm cookie house.
Pepperidge Farm | Coke | Amazon | XBOX | Clorox - GIY | Dasani - Photosynthesis | Ford Focus | Social | Misc.