XBOX

XBOX wanted to hit a high note with young music enthusiasts for their new Karaoke game in which consumers could use their own music.

The Facebook application allowed users to choose a mood and select a status to express themselves through the songs they know and love.

Users were also able to add their top songs answer fun musical questions and view their past 10 Lips Status’

Paid media banners enabled the brand to target consumers for the new product.