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theAudience Brand

Client: theAudience
Project: 
Brand Refresh 
Role: 
Creative Direction and Design

Teaser Video

Teaser Video

Created a new look and feel for the brand starting with updated business cards. Each image corresponds with a human behavior fact tied back to social media.

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Fact

Fact

Puppies and kittens are 100X more popular than the Super Bowl (Total Twitter impressions).

Fact

Fact

The more colorful the image, the more likely it will be re-shared in social.

Fact

Fact

Taking a picture of your food can actually make it taste better

Fact

Fact

The human brain reacts emotionally to emojis - as if they were real faces.

Fact

Fact

Selfies are 4X more dangerous than sharks (27 vs 6 fatalities in 2015).


Fact

Fact

Even on Facebook the average person can only maintain 150 close relationships.

Fact

Fact

More people own a mobile device than a toothbrush.

Fact

Fact

The average person has a 7 second attention span. Goldfish can concentrate for 8.