Dole presented us with a clear directive: Grow share by strengthening the brand’s position in the minds of target consumers.

THREE LITTLE WORDS,ONE BIG DIFFERENCE

We answered the challenge by building a communications platform, summed up in one line: Simple. Nutritious. Delicious. We defined this platform with a road map and set about bringing it to life, increasing Dole’s relevance as the go-to consumer choice by playing a useful role in the daily lives of our target customers.

Our content messaging walked consumers through their use of Dole packaged goods and provided transparency to the supply chain journey.

We hit the road with Dole’s first digitally powered food truck.

Dole’s social communications supported the brand platform by keeping a strong focus on utility via simple meal planning ideas.

We supported Dole’s ongoing social media with a series of one-off social campaigns designed to build awareness and launch specific products. Our Chill Mornings campaign for Dole Frozen Fruits and Sweet Moments, which helped introduce Dole’s new Frozen Food Dippers in advance of Valentine’s Day, were key to driving trials with targeted consumers.