Client: Taco Bell
Project: Marketing
Role: Account Manager
The Kraft® suite of Taco Bell packaging was in need of a vibrant, modern, craveable facelift. And the product category itself needed a true cultural disruptor. I managed the Kraft Client and Taco Bell Creatives on the creation of over 30 SKUs including their photoshoots, packaging design and FDA food packaging regulations. The beautiful designs scored the team a GD USA award.
As part of our Taco Bells rebrand, the team reimagined the packaging system to visually represent the brand’s iconic reverberation. This work also was a GD USA Award Winner.
Spencer Pratt Stars In His Own Taco Bell Commercial.
Helped project manage the team to create a new variety show for You Tube.
For Taco Bells first foray down the chip aisle, the team insured the iconic sauce packets took center stage. Leveraging the equity behind these flavors, colors, and forms allowed us to show shoppers at-a-glance that this is the Taco Bell they know and love—in a way they’ve never experienced before. Working closely with the retail and creative team we were able to create beautiful packaging for a delicious product..
Every post, from idea conception to execution, embodies the carefree and unfiltered personality of the brand. This level of creative freedom is something that many brands aspire to, but may not be able to achieve with genuine authenticity.