theAudience Brand
Client: theAudience
Project: Brand Refresh
Role: Creative Direction and Design
Teaser Video
Created a new look and feel for the brand starting with updated business cards. Each image corresponds with a human behavior fact tied back to social media.
Fact
Puppies and kittens are 100X more popular than the Super Bowl (Total Twitter impressions).
Fact
The more colorful the image, the more likely it will be re-shared in social.
Fact
Taking a picture of your food can actually make it taste better
Fact
The human brain reacts emotionally to emojis - as if they were real faces.
Fact
Selfies are 4X more dangerous than sharks (27 vs 6 fatalities in 2015).
Fact
Even on Facebook the average person can only maintain 150 close relationships.
Fact
More people own a mobile device than a toothbrush.
Fact
The average person has a 7 second attention span. Goldfish can concentrate for 8.
Results:
Increased company moral, new business conversations, and company brand identify.